I came across Rihanna’s Umbrella redone by Postmodern Jukebox today and it got me thinking a lot about musical styles. I had heard the last part of the chorus before (You can stand under my ubrella ella ella ella ella). I thought it sounded stupid and I wasn’t interested in listening to the whole song. Now comes along Postmodern Jukebox playing the same song in a different style and it changes everything. The song actually has meaning and it has a good message. It took a different style for me to find that meaning.
Style can completely hinder or destroy the message you are trying to convey. Here is the original video. I hate the style. I couldn’t even finish watching it. I wouldn’t let me kids watch it. Same song and same meaning but the video is over sexualized and trashy in my opinion. The style completely takes away from the meaning of the song. So be warned…
Now look at Postmodern Jukebox’s video. It’s upbeat, classy and fun and I think it does a much better job of conveying the message of the song.
Of course, I guess I’m probably not Rihanna’s target audience. Maybe somebody in the target audience can appreciate the message.